I build design practices that ship products millions of people use.

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2026 du telecom Practice Lead, Experience Design
2021 Majid Al Futtaim Senior Product Designer
2013 Nexa Digital Senior Designer & Team Lead
2010 Sidat Hyder Morshed Lead UI Designer

Based in Dubai, United Arab Emirates

What I bring?

Design leadership
Experience Strategy
Product Design
Stakeholder Management
Motion design
Storytelling

My current role

Practice Lead, Experience Design @ du telecom

Since 2021

I joined du as a Lead Designer. Today I lead the Experience Design practice — setting the standard for how design works across one of the UAE's largest telcos.

Design practice leadership · Team mentoring · Cross-functional strategy · Design systems · UX quality standards · Stakeholder alignment · Consumer & B2B product design · Delivery roadmap planning

Average week @ du

Workshop session with the design team at du telecom
Presentation to stakeholders at du telecom
Cross-functional team design review session

Live products @ du

du Consumer app

B2C — 2024
du Consumer App — screens showing dashboard, login options, and key features

du Business portal

B2B — 2025
du Business Portal — enterprise dashboard for managing connectivity across a fleet of lines

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What's here reflects a fraction of the work. Strategy documents, practice frameworks, end-to-end case studies, and outcome data are available for serious opportunities.

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