Crafting Experiences

I build design practices that ship products millions of people use.

Currently leading experience design @ du — previously @ Majid Al Futtaim

Design Leadership

Product Design

Stakeholder Management

Storytelling

Motion

Based in Dubai, United Arab Emirates

Featured brands I worked with

Selected work

du telecom

2022 - 2025

Re imagined products for du consumers and businesses

Shipped — B2C, B2B, B2B2C

SHARE - Majid Al Futtaim Loyalty Programme

2019 - 2020

A new experience for SHARE Rewards with easy login and digital wallet

Shipped — B2C

Carrefour - Majid Al Futtaim Retail

2021

Carrefour Marketplace and Inventory Management Tool

Shipped — B2B

This is just merely a resume, I'd love to share more over a chat. Lets get in touch.

[email protected] Linkedin Resume

About me

Dig deep into my profile, work experience, education and working approach.

Get in touch

If you have an interesting role or project, please feel free to reach out.