Crafting Experiences
that embody brand values, while fostering seamless collaboration.
My name is ↗, a Product Design Lead — currently working with du Telecom ↗ based in Dubai. I design digital products for consumer and enterprise segments. Previously, led successful launches of e-commerce platforms, marketplaces, and loyalty programs. My core skills are product design strategy, UI/UX design, User Research and end-to-end product delivery.
Selected Work
Resolving customer pain points by creating ease-to-use self-service features while improving time-to-market
Designing the onboarding, In Life and HLR (Help, leave & retention) experiences for consumer and enterprise segments. I lead the end-to-end product design, support delivery, testing and launch of the each product.
🎯 du Telecom recorded AED 7.174 billion revenue in H1 2024
🚀 Impact
1.3 million postpaid customers
54.2 % Net profit in Q1 2024
Digital KYC via UAE Pass
Self service complaints management
Manage plan and add-ons
Introduced easy login and digital wallet + Revamp family feature for SHARE 3.0
I primarily worked on user research and product design teaming with experts in UX thinking and business and launched Share 2.0. After the successful launch the next step in the product roadmap was to transform the app experience so we started focusing on family feature in Share 3.0
🎯 Majid Al Futtaim recorded AED 34.5 billion revenue in 2023
🚀 Impact
1.5 million SHARE rewards members
645K migrated members from MyClub to SHARE
32% sales penetration with business units seeing figures over 50%
70% average brand association of SHARE and Majid Al Futtaim
Carrefour Marketplace and Inventory Management Tool
Successfully brought crucial user journeys to life, contributing significantly to the product launch as the MVP. Plus, I laid a solid foundation for the product roadmap and crafted comprehensive style guides, ensuring a top-notch user experience for our audience.
🎯 Carrefour recorded AED 2.6 billion revenue in 2023
🚀 Impact
250,000 products new SKUs in carrefour online shops
1,300 average daily orders increment
2,200 active sellers on the platform
UAE and Saudi Arabian market expansion
Mall of the Emirates
Contributed to the launch of the MOE App by developing key features such as ticketless parking, parking availability, story details, and mall navigation.
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Coming soon...
Vox Cinema
As a founding member of Digital Labs, I helped with the reimagining of the VOX cinema booking flow, creating brand identity and seamless experience.
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Coming soon...
Shipa
Partnered with Agility Logistics to launch their UAE logistics brand. Led the development of the responsive website for the brand launch.
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Coming soon...