I’m a 33 year old Product Designer, moved to Dubai in 2013. I have 13 years of experience in the design industry within B2C, B2B products in Telco, e-commerce, marketplace, fin-tech, hospitality and loyalty sector.
I lead and mentor a high-performance team, fostering a positive and collaborative environment. I manage squads, timelines, and budgets and communicate with stakeholders for successful outcomes.
I bring a blend of Product Design and Research expertise to help teams achieve business goals and deliver high-quality products. I also have a strong understanding of the development process and work closely with cross-functional teams.
Product Design (UX/UI)
Interaction & Motion design
Service Design (Learning)
My efforts are consistently directed towards achieving the ultimate goal. I believe that the true essence of design and user experience comes to life in the final output, not merely in flashy presentations or prototypes.
Leading with Design
I truly believe that through design thinking and empathy, we can change lives. I assume the responsibility of championing our work across the company by actively engaging with cross-functional teams. I showcase innovative product experiences and explain our design processes. My mission is to organically instill a design-thinking approach, influencing teams to embrace human-centric methodologies.