About me
I’m a Dubai-based Product Designer skilled in creating sleek, efficient solutions. I have a communication degree and professional design training.
When I’m not working, I admire comedy, photography with a special interest in cinematography and story telling because of its capability to capture and invoke emotions
Leadership
Design drives impact. I lead by example, inspiring teams to embrace human-centered design for innovative solutions.
Collaboration
Effective communication is essential for successful partnerships. I tend to focus in this area. Discover what my collaborators have to say about my collaborative approach.
Patrick N.
Consumer Business Lead, du
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Mansoor is critical member of the Ignite DF team, and has proven to be instrumental in the successful delivery of our Digital journeys. His attention to detail and willingness to challenge the status quo is critical to our success. Mansoor is considered by the Product owners as a reliable team member with strong leadership skills. His consideration of the commercial implications of UX decisions is also good and he’s encouraged to coach his team and peers on this critical skill.
Nandini P.
Technical Product Owner, du
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For ease I have listed down few categories and ranking (5 – Best, 0 – Least).
Customer first mindset – 5
Approachable & Team player – 5
Attention to details – 5
Problem solving – 5
Industry knowledge and experience that helps curate best customer experience – 5
Smart work – 5
Consistency in design – 5
I feel the amount of good work you do should be demonstrated to the whole team and they should follow best practices which you did in PlanX.
Halil B.
Channel Product Owner, du
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Your competency as a Product Designer is noteworthy. Your skills include a keen eye for detail, a deep understanding of user experience, and the ability to translate complex concepts into actionable and scalable designs. Your proficiency in design thinking, coupled with effective communication, has fostered a collaborative environment that enhances our overall product development. What sets you apart is your genuine concern for the end-user, ensuring that our designs not only meet but exceed our customers’ expectations.
It's worth highlighting your commendable personal attributes that greatly contribute to our positive working environment. You consistently exhibit a calm and composed conduct, even in high-pressure situations, fostering a sense of tranquillity within the team. Your supportive nature and willingness to assist others showcase your dedication to collective success, creating a collaborative atmosphere. Furthermore, your approachable and friendly bearing makes you a pleasure to work with, enhancing team dynamics and overall morale. These qualities, combined with your professional expertise, truly make you an invaluable asset to Ignite.
Working Experience
Nov 2021 to Present — Dubai, UAE
du Telecom (EITC) — Product Design Lead
A founding member of the XD team at du Digital Transformation since 2021, leading design for mobile and online channels serving 8.7 million users. I mentor designers, conduct usability research, and drive strategic design improvements to enhance digital adoption, customer experience, and operational efficiency.
May 2019 to November 2021 — Dubai, UAE
Majid Al Futtaim — Senior Product Designer
Digital Labs (Xsight Future Solutions) As a founding member of Digital Labs at Majid Al Futtaim, I played a key role in expanding the design team and shaping strategies for major products like SHARE Rewards, City Centre, Vox Cinema, and Mall of the Emirates apps. I led fintech feature discovery for the SuperApp, conducted design sprints, and collaborated with product teams to craft exceptional user experiences. Additionally, I enhanced the master design system, optimizing design frameworks across iOS, Android, and Web.
Retail (Carrefour Digital – Omnichannel HQ) I led end-to-end design initiatives, impacting hundreds of millions of users daily. Notably, I spearheaded a complete rebuild of the Marketplace platform, replacing a third-party tool with a streamlined, seller-friendly experience. By refining user journeys and setting a new design benchmark for operational platforms, we increased GMV and reduced operational costs.
June 2013 to February 2019 — Dubai, UAE
Digital Nexa — Senior Designer & Team Lead
Managed a team of 8 designers, developers, and QA professionals across on-site and overseas teams for website and mobile app development. Led design for major clients, including Dubizzle, Careem, Dubai Parks & Resorts, Jumeirah Group, Hilton, Wyndham Group, Agility Logistics, SaudiGulf Airlines, Aldar, Gord, and James Bond 2017.
April 2010 to May 2013 — Karachi, PK
Sidat Hyder Morshed A. — Lead UI Designer
Designed UI for websites and mobile apps for major clients, including AMD, London Olympics, ICICI Bank, and Soneri Bank. Developed web and mobile solutions for events while supporting the Java Development Team. Provided UI design support for in-house products like Inventory Management, K12 Solutions, and Mutual Funds Management.
Education & Trainings
Disruptive Strategy️
Harvard Business School Online2024
Advanced Motion Methods
Interaction Design Foundation2021
