Share – Majid Al Futtaim
SHARE
Introduced easy login and digital wallet + Revamp family feature for SHARE 3.0 for Majid Al Futtaim Loyalty Program
My Role Senior Product Designer
Industry Loyalty
Year 2020
Key responsibilities
- Led user research efforts to gather insights and define user needs in collaboration with CX and business stakeholders.
- Designed end-to-end product experiences as part of a cross-functional team, contributing to the successful launch of Share 2.0.
- Partnered with UX strategists and business leads to align product design with user goals and business objectives.
- Played a key role in defining the next phase of the product roadmap, focused on transforming the app experience in Share 3.0.
- Initiated early design and experience concepts for the Family Feature, aimed at expanding functionality and user value in the next release.
Impact highlights
- Reached 1.5 million members on the SHARE rewards program post-launch.
- Successfully migrated 645,000+ users from MyClub to SHARE with minimal disruption.
- Achieved 32% sales penetration, with some business units exceeding 50%.
- Built strong brand recognition, with 70% average association between SHARE and Majid Al Futtaim.
- Launched first digital wallet for Majid Al Futtaim via SHARE.
- Helped setup the principles for digital innovation lab which is currently operating as Digital Xsight Solutions in Majid Al Futtaim.