Crafting Experiences
I’m , a design leader with 15+ years of experience shaping digital experiences and scaling design practices. Currently leading experience design practice at du Telecom, previously at Majid Al Futtaim.
Product Design
Storytelling
Motion
Design Leadership
Stakeholder Management
Based in Dubai, United Arab Emirates
See Selected Work ↓
Featured brands I worked with
Selected work
du telecom
2022 - 2025
Re imagined products for du consumers and businesses
Shipped — B2C, B2B, B2B2C
SHARE - Majid Al Futtaim Loyalty Programme
2019 - 2020
A new experience for SHARE Rewards with easy login and digital wallet
Shipped — B2C
Carrefour - Majid Al Futtaim Retail
2021
A new experience for SHARE Rewards with easy login and digital wallet
Shipped — B2C
Previous work
