To create an online logistics brand that will span businesses and consumers and spur digital transformation across Agility.
Small & mid-sized business owners, aspiring entrepreneurs, and consumers who are optimistic about the world at large.
Hard-working and committed to themselves and their businesses.
Looking to simplify the bureaucracy of shipping and logistics.
Based on the business hierarchy and competitive analysis, we create a minimal yet effective sitemap to create an effective architecture for the website. Shipa was a brand new business to compete with the largest and oldest companies in the country but also it was the future of Agility’s digital logistic solutions.
We took the mobile-first approach and it’s a tough process to go through, so we invested some time in the wireframes to answer all the questions before going into design. Correct positioning the services was the key goal. Ideal navigation was built by adding two main categories of services (Business, Individual) with tracking and contact CTA since that’s where the business wanted the customers to focus on and everything else was hidden inside a burger menu as secondary nav.
Shipa’s strong branding helped us craft a minimal yet incredible design language that was easy to navigate and educate the users about their services.
Based on the wireframes, we crafted the homepage of Shipa with primary services and call to actions for the customers to get the required information and ability to get in touch quickly.