du Telecom

du telecom

My Role Product Design Lead

Industry Telecom

Year 2022 to 2025

Lead and support a team of product designers, making sure the right people are on the right projects, goals are clear, and work gets delivered on time and to a high standard.
Shape user experiences across complex journeys, especially in web, mobile, and B2B environments, focusing on making them smooth, intuitive, and scalable.
Manage and evolve our design system to keep visual and interaction patterns consistent across all products and platforms.
Encourage design thinking in how we approach problems, running workshops, guiding teams, and helping everyone stay focused on user needs and business value.
Work closely with product and tech teams to plan roadmaps, define OKRs, and make sure design decisions support wider company goals.
Build a strong feedback culture within the team, using prototyping and testing to learn fast, improve ideas, and deliver better outcomes.

Helped speed up design delivery by around 70% by improving how we plan, prioritise, and communicate across teams.
Improved key user journeys across web and mobile, which led to more task completions and fewer drop-offs in critical flows.
Brought design thinking into product planning, helping teams align faster and make more informed, user-focused decisions.
Played a key role in shaping roadmaps and setting OKRs, making sure design work supported real business goals like engagement and retention.
Set up a prototyping and testing process that helped the team validate ideas early and cut rework by around 50% during development.
Led updates to our design system, cutting inconsistencies by nearly half and making it easier for new designers to get up to speed.