It's just a tool kit
UX Process

Without a solid UX design process, we have a lower chance of creating a product with good UX. A well-defined and well-executed UX process, on the other hand, makes it possible to craft amazing experiences for users.

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Core Framework

Our team face projects using the Double Diamond framework, Created by The British Design Council. This process model entails four phases to arrive at a successful solution and is based on diverging and converging cycles:

1. Learn

Briefing Research

  • Project Goals
  • Target Audience
  • Market
  • Competitors
  • Functional Specifications
  • Content Requirements

2. Think

It’s all about

The Thinking Process

My ultimate goal with every project is to come up with a solution-based design approach to help my clients solve real cases and achieve business needs.

For this to happen, many ideas and hypotheses need to be generated and iterated upon. As Barbara Januszkiewicz said, “Creative thinking inspires ideas while ideas empower change”.

4. Implementation

  • UX architecture
  • Visual concepts
  • POC
  • Interactions
  • Development
  • Product Launch

Communication with the business & team during the whole process is the key to a successful product.


Some brands I work with