Without a solid UX design process, we have a lower chance of creating a product with good UX. A well-defined and well-executed UX process, on the other hand, makes it possible to craft amazing experiences for users.
Core Framework
Our team face projects using the Double Diamond framework, Created by The British Design Council. This process model entails four phases to arrive at a successful solution and is based on diverging and converging cycles:
1. Learn
Briefing Research
- Project Goals
- Target Audience
- Market
- Competitors
- Functional Specifications
- Content Requirements
2. Think
It’s all about
The Thinking Process
My ultimate goal with every project is to come up with a solution-based design approach to help my clients solve real cases and achieve business needs.
For this to happen, many ideas and hypotheses need to be generated and iterated upon. As Barbara Januszkiewicz said, “Creative thinking inspires ideas while ideas empower change”.
4. Implementation
- UX architecture
- Visual concepts
- POC
- Interactions
- Development
- Product Launch
