Carrefour – Majid Al Futtaim
Carrefour
A scalable in-house Marketplace with Integrated Inventory Management
My Role Senior Product Designer
Industry Retail
Year 2021
Key responsibilities
- Designed and delivered critical user journeys that shaped the core experience of the MVP launch.
- Collaborated cross-functionally to align product design with roadmap priorities and business goals.
- Established a strong design foundation, contributing to the long-term product strategy and scalability.
- Created and maintained detailed style guides to ensure design consistency and a high-quality user experience.
- Championed a user-centered design approach by integrating research insights into design decisions, improving usability and product-market fit.
- Partnered with product and engineering leads to streamline handoffs and improve design-to-development efficiency, reducing rework and speeding up delivery.
Impact highlights
- Enabled onboarding of 250,000+ new SKUs to Carrefour’s online shops, significantly expanding product offering.
- Contributed to an average daily order increase of 1,300, boosting platform performance and revenue.
- Supported the growth of a vibrant seller ecosystem with 2,200+ active vendors on the platform.
- Played a key role in market expansion across UAE and Saudi Arabia, scaling product reach and accessibility.
- Integrated Digital First tools across channels, warehouses, and logistics to streamline operations and improve fulfilment efficiency.