Carrefour – Majid Al Futtaim

Carrefour

My Role Senior Product Designer Industry Retail Year 2021

Designed and delivered critical user journeys that shaped the core experience of the MVP launch.
Collaborated cross-functionally to align product design with roadmap priorities and business goals.
Established a strong design foundation, contributing to the long-term product strategy and scalability.
Created and maintained detailed style guides to ensure design consistency and a high-quality user experience.
Championed a user-centered design approach by integrating research insights into design decisions, improving usability and product-market fit.
Partnered with product and engineering leads to streamline handoffs and improve design-to-development efficiency, reducing rework and speeding up delivery.

Enabled onboarding of 250,000+ new SKUs to Carrefour’s online shops, significantly expanding product offering.
Contributed to an average daily order increase of 1,300, boosting platform performance and revenue.
Supported the growth of a vibrant seller ecosystem with 2,200+ active vendors on the platform.
Played a key role in market expansion across UAE and Saudi Arabia, scaling product reach and accessibility.
Integrated Digital First tools across channels, warehouses, and logistics to streamline operations and improve fulfilment efficiency.