My Design Process
It's all about the design
process

Core Framework

Our team face projects using the Double Diamond framework, Created by The British Design Council. This process model entails four phases to arrive at a successful solution and is based on diverging and converging cycles:

1.

Learn

Briefing
Research

  • Project Goals
  • Target Audience
  • Market
  • Competitors
  • Functional Specifications
  • Content Requirements

2.

Think

It’s all about

thinking process

My ultimate goal with every project is to come up with a solution-based design approach to help my clients solve real cases and achieve business needs.

For this to happen, many ideas and hypotheses need to be generated and iterated upon. As Barbara Januszkiewicz said, “Creative thinking inspires ideas while ideas empower change”.

3.

Create

Visual strategy
UX strategy

To succeed, every digital product has to be aesthetically appealing, functional, robust, distinctive and memorable. To ensure that the right balance of these components is maintained I always stay in close contact with the business and address every product holistically.

4.

Implementation

  • UX architecture
  • Visual concepts
  • POC
  • Interactions
  • Development
  • Product Launch

Communication with the business & team
during the whole process is the key to a successful product.

Clients

Some brands I work with