Our team face projects using the Double Diamond framework, Created by The British Design Council. This process model entails four phases to arrive at a successful solution and is based on diverging and converging cycles:
It’s all about
My ultimate goal with every project is to come up with a solution-based design approach to help my clients solve real cases and achieve business needs.
For this to happen, many ideas and hypotheses need to be generated and iterated upon. As Barbara Januszkiewicz said, “Creative thinking inspires ideas while ideas empower change”.
Visual strategy UX strategy
To succeed, every digital product has to be aesthetically appealing, functional, robust, distinctive and memorable. To ensure that the right balance of these components is maintained I always stay in close contact with the business and address every product holistically.
Communication with the business & team during the whole process is the key to a successful product.