Professional Summary

I’m a hands-on Product Designer combining digital design expertise and development experience to help inspiring brands and businesses achieve their communication purposes. Experienced team leader, I thrive collaborating with multi-disciplinary groups to create high-end visual production and intuitive experiences.

Contact me


  • May 2019 — Present

    Senior Product Designer

    Majid Al Futtaim, United Arab Emirates
  • June 2013 — Feburary 2019

    Senior Designer & Team Lead

    Digital Nexa, United Arab Emirates
  • April 2010 — May 2013

    Lead UI Designer & Developer

    Sidat Hyder Morshed Ltd. Pakistan
  • August 2009 — March 2010

    Web Graphic Designer

    VeriQual, Pakistan


  • 2010 — 2014

    Bachelor's of Arts

    University of Karachi
  • 2007 – 2008

    Graphic Design & Animation

    Manzar College of Arts
  • 2006 — 2008

    Computer Science

    Islamia Science College

Areas of Expertise

Visual Design

Utilising design systems to help implement brand, accessibility and innovation

Experience Design

Taking a holistic and empathetic approach to human centred design

Interaction Design

I strive to create meaningful relationships between people and the products and services that they use, from computers to mobile devices to appliances and beyond

I had the privilege to be a part of clients like